In the lush landscapes of Italy, a new era in the beverage industry is being born. Lusso Verde, a new company born in San Miniato in Tuscany, and a founding member om The 100% Together Community by EcoSpera, are to enter into a partnership with NZATU, to deliver high quality coffee and tea’s. It’s not just a brand and not just a name, but a promise – a promise of luxury, sustainability, fair trade and a journey of flavors and responsibility.

The Genesis of Lusso Verde

The story of Lusso Verde began with a shared vision between EcoSpera and NZATU to create a product that goes beyond the conventional. They wanted to deliver a coffee and tea experience that not only tantalizes the taste buds but also contributes positively to the planet and its people. Thus, Lusso Verde was conceived – a brand that stands for high-quality, fair trade, and carbon-neutral coffee and tea.

A Commitment to Fair Trade and Sustainability

From the get-go, Lusso Verde has been committed to fair trade practices. Every bean and leaf is sourced from farms that prioritize the welfare of their workers and the environment. The brand ensures that every product is carbon-neutral, contributing to a healthier planet.

The Lusso Verde Experience

Visiting a Lusso Verde outlet is not just about enjoying a cup of coffee or tea; it’s an immersive experience. Customers are taken on a journey of flavors, from the robust and aromatic African coffees to the delicate and refined Asian teas. The addition of health-focused smoothies offers a refreshing option for those seeking wellness-oriented beverages.

We start out with the following types of coffee and tea (just mockups for the packaging at the moment);

Malawian Gesha – “Splendore del Malawi”

• Description: An exquisite coffee with a distinctive floral aroma and a complex flavor profile.
• Special Variant: Vanilla-infused Gesha, enhancing its natural sweetness and aroma.
• Target Audience: Luxury coffee enthusiasts and those seeking a rare, indulgent experience.

Ethiopian Yirgacheffe – “Sogno Etiopico

• Description: Known for its bright acidity and complex flavor profile, often with floral and fruity notes.
• Special Variant: Honey-infused Yirgacheffe, adding a subtle sweetness and depth.
• Target Audience: Coffee connoisseurs who appreciate unique, aromatic coffees.

Kenyan AA – “Vigoroso Keniano”

• Description: Characterized by its full body, rich flavor, and pleasant acidity, often with berry undertones.
• Special Variant: Moringa-enhanced Kenyan AA, offering added health benefits.
• Target Audience: Those who prefer bold, flavorful coffees and health-conscious individuals.

Rwandan Bourbon – “Armonia Ruandese”

• Description: Offers a well-balanced flavor with notes of fruit and a smooth finish.
• Special Variant: Cinnamon-spiced Rwandan Bourbon, perfect for a comforting brew.
• Target Audience: Consumers looking for a harmonious blend of smoothness and flavor.

Japanese Matcha (Japan)

• Description: A finely ground, vibrant green tea powder, renowned for its health benefits, rich flavor, and cultural significance in the Japanese tea ceremony.
• Special Variant: Matcha infused with Moringa, enhancing its health properties with added vitamins, minerals, and antioxidants.
• Target Audience: Health-conscious consumers and tea enthusiasts who appreciate traditional and ceremonial teas.

Darjeeling Tea (India)

• Description: Often referred to as the “Champagne of Teas,” Darjeeling tea is known for its delicate flavor and golden color. It’s grown in the foothills of the Himalayas.
• Special Variant: Darjeeling tea with a hint of honey, adding a natural sweetness that complements its musky-sweet undertones.
• Target Audience: Connoisseurs of classic black teas and those who enjoy a subtly sweet, aromatic brew.

Silver Needle White Tea (China)

• Description: A premium white tea made from the first flush buds. It’s known for its delicate, slightly sweet flavor and high antioxidant content.
• Special Variant: Silver Needle tea enriched with moringa, combining the light, refreshing taste with the nutritional benefits of moringa.
• Target Audience: Those looking for a light, rejuvenating tea experience, and wellness-focused consumers.

Rooibos Tea (South Africa)

• Description: Naturally caffeine-free, Rooibos or Red Bush tea is appreciated for its rich, earthy flavor and numerous health benefits.
• Special Variant: Rooibos tea blended with honey, offering a naturally sweet and soothing experience.
• Target Audience: Individuals seeking a caffeine-free alternative, and those who enjoy a sweet, calming tea.

Under you can see some examples of the drinks we have designed for our coffees, tea’s and smoothies.

The 100% Together Community

Lusso Verde goes a step further in its commitment to sustainability. Customers who wish to offset their emissions can do so seamlessly, thanks to the integrated platform that connects them to the 100% Together Community.

This initiative allows them to contribute to tree-planting and seaweed cultivation projects, making their consumption truly carbon-neutral and environmentally friendly.

TraceGro and TraceCarbon: Transparency Redefined

In an industry-first initiative, Lusso Verde has integrated TraceGro and TraceCarbon solutions, offering customers an opportunity to see the journey of their drink from the farmer to their cup. This transparency extends to showing the drink’s carbon footprint, allowing customers to be more informed and conscious of their choices.

Wildlife Conservation and Community Support

Lusso Verde, through NZATU’s existing partnership with the Global Conservation Corps , actively supports wildlife conservation efforts. A portion of every sale goes towards preserving the natural habitats where these coffees and teas are sourced, ensuring that the wildlife thrives alongside the local communities.

Launch and Expansion Plans

Lusso Verde is set to launch in Italy in 2024, with plans to distribute across Europe by 2025 and 2026. This phased approach ensures that the brand can maintain its high standards of quality and sustainability as it grows. Our goal is to establish our brand and flagship coffee- and tea-house in Tuscany by the end of 2024.

In Conclusion

Lusso Verde is more than just a brand; it’s a movement towards a more sustainable, responsible, and enjoyable way of experiencing coffee and tea. EcoSpera and NZATU invite you to join this journey – to relish the extraordinary, to contribute to a greener world, and to be part of a community that values every sip and every choice for the betterment of our planet.